Nova-Lux Branding

Nova-Lux Branding & Packaging

In 2018 I was hired to work on branding for a leading lighting and accessories brand. Nova-Lux works with trucking and car enthusiasts. The branding had to speak to its target audience. The goal was to gain new customers while not alienating their existing clientele. We needed to be modern, but still have some crossover with older fans of the brand.

Client
Nova-Lux Industries

Services
Branding & Package Design

Year
2018

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