Client
Walden Saving Bank
Services
Art Direction & Visual Design
Year
2020
As lead Art Director, I oversaw a team of designers through the full-scale rebrand of Garnet Health (formerly Greater Hudson Valley Health System). This major initiative unified three hospitals and nine medical groups under a single, memorable brand identity.
Working under tight deadlines, I directed the creative vision and execution across all touchpoints, managing design and production of more than 200 pieces of collateral, as well as web, print, and digital ad campaigns. The project was a true team effort, balancing brand consistency with creative impact, and delivering a cohesive system that reinforced Garnet Health’s commitment to exceptional care.
