Client
Conceptual Work
Services
Brand Strategy, Visual Identity Design & Brand Guidelines
Year
2025
This project represents a conceptual rebrand for Force FC, a bold exploration in soccer and sports branding. Though ultimately not selected by the client, the work highlights the depth of research, strategic thinking, and creative execution that went into building a complete brand identity system.
The rebrand was designed to embody action, power, and longevity, qualities that a modern soccer club needs to stand out on and off the pitch. The brand guide I created includes a comprehensive toolkit: primary and secondary logos, supporting patterns, typography, color palette, merchandise applications, taglines, and other visual elements essential for a cohesive identity.
This case study demonstrates not only my knowledge of soccer culture and branding but also the ability to create a flexible visual language that energizes fans, inspires players, and provides a foundation that could carry Force FC into the future.
Conceptual rebrand project — unselected and shown here for portfolio purposes only.
