Client
Nova-Lux Industries
Services
Branding, ID and Packaging
Year
2018
In 2018, I was brought on board to handle the branding for Nova-Lux, a prominent lighting and accessories brand catering to trucking and car enthusiasts. Our challenge was to create a brand identity that resonated deeply with its target audience while remaining inclusive to both new and existing customers. The objective was clear: attract fresh clientele without alienating the loyal fanbase. Striking this balance required a modern approach with subtle nods to the brand’s heritage, ensuring a seamless transition for long-time supporters while captivating a contemporary audience.
