Client
Estemerwal Log Homes
Services
Video Production & Editing
Year
2023
For Estemerwalt Lumber’s product page, I produced and edited a process-driven video that brings their story to life from the ground up. The piece follows raw logs as they arrive at the yard, through every step of cutting, leveling, planing, and shaping, before showcasing the finished products Estemerwalt is known for. My editing approach was focused on highlighting both the craftsmanship and the scale of the operation, while the color correction was intentionally designed with a rustic, down-to-earth feel, warm tones, natural textures, and a balanced contrast, to reflect the character of the lumber itself. Rather than opting for an overly bright or polished look, the visual style reinforces the company’s authenticity and 140-year heritage.
The client was thrilled with the final result, and the video has become a valuable addition to their website, helping them engage visitors and drive more traffic to their products page.